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DiGiorno Pizza Live-Tweets 'The Sound of Music'

DiGiorno Pizza Live-Tweets 'The Sound of Music'


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And it's the best thing ever

DiGiorno Pizza live-tweeted 'The Sound of Music Live,' and it was amazing.

Last night Carrie Underwood severely disappointed as Maria in The Sound of Music Live (but where was Anne Hathaway?!), but DiGiorno Pizza saved the day with a hilarious live-tweet of Carrie Underwood's adventure as nun-turned-nanny-turned-mother Maria. Good job, DiGiorno social media manager.

It started off Thursday night with "#TheSoundOfMusicLive Can't believe pizza isn't one of her favorite things smh." Then it escalated: "Dough, Ray, Me = Pizza party with me and a guy named Ray. #TheSoundOfMusicLive."

This was followed by a full DiGiorno version of Do-Re-Mi: "DOUGH a crust an unbaked crust/RAY, a guy that likes pizza/ME a pizza liked by a guy named ray/FAH no idea what fah is/SO so/LA a city/T tee," which we assumes, brings us back to dough.

The best tweets below:

"DOUGH a crust an unbaked crust RAY, a guy that likes pizza ME a pizza liked by a guy named ray FAH no idea what fah is SO so LA a city T tee"

— DiGiorno Pizza (@DiGiornoPizza) Dec. 6, 2013

"Rolph was a delivery guy. Totally makes sense. #TheSoundOfMusicLive"

— DiGiorno Pizza (@DiGiornoPizza) Dec. 6, 2013

"SPIN ME LIKE A PIZZA CRUST IN THE AIR CAPTAIN #TheSoundOfMusicLive"

— DiGiorno Pizza (@DiGiornoPizza) Dec. 6, 2013

"SO LONG, FAREWELL, THE PIZZA'S GONE NO REASON TO BE HERE ANYMORE #TheSoundOfMusicLive"

— DiGiorno Pizza (@DiGiornoPizza) Dec. 6, 2013

"CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive"

— DiGiorno Pizza (@DiGiornoPizza) Dec. 6, 2013

"MARIA IS THE CRUST HOLDING IT ALL TOGETHER, WHY CAN'T YOU SEE THAT MAX #TheSoundOfMusicLive"

— DiGiorno Pizza (@DiGiornoPizza) Dec. 6, 2013

"YOU ARE 16, GOING ON 17 AND I'M ASSUMING YOU'D LIKE PIZZA FOR YOUR BIRTHDAY DINNERRRRRRR #BuyDiGiorno #TheSoundOfMusicLive"

— DiGiorno Pizza (@DiGiornoPizza) Dec. 6, 2013

"HOW DO YOU SOLVE A PROBLEM LIKE MARIA? GIVE HER PIZZA FOR GOODNESS SAKES #TheSoundOfMusicLive"

— DiGiorno Pizza (@DiGiornoPizza) Dec. 6, 2013

When reached out to via Twitter, the @DiGiornoPizza tweeter told BuzzFeed, "I will say this was an unplanned event. That the brand trusts me and my agency with the account. And that trust is what makes moments like this possible." Social media managers and bosses, take note.


A Pizza Company Was An Online Hero Last Night During 'The Sound of Music'

There was a lot to say about the musical. Most of the time, the DiGiorno account manager (who remains anonymous) tweeted the lyrics of iconic songs, changed most of the words to "pizza", and strangely captured the hearts of the audience.

Like many others who tuned in to watch, sing, and tweet-along with a revival of an old favorite, DiGiorno provided speculation:

If you're scratching your head, remember that Twitter is a fun, free way for a brand to get attention, build an audience, and engage for little to no cost. But it can also be a place of ridicule for big corporations trying to humanize themselves, and many brands have messed up in the past.

This outburst of weird and enthusiastic tweeting from DiGiorno over a rendition of an iconic musical could have easily worked against the brand.

But everyone loved it. DiGiorno was praised by the likes of BuzzFeed, The LA Times, AdWeek and The Hollywood Reporter.


‘The Sound of Music Live’ draws great Twitter reactions … mostly from DiGiorno Pizza

Who knew that a pizza company responsible for the slogan “it’s not delivery, it’s DiGiorno” would take the entire internet by storm by delivering some of the best social-media entertainment of the night? Tonight, a frozen pizza and “The Sound of Music Live” came together, and created something that was beyond amazing. (Actually, it made certain parts of the presentation a million times better.)

With this being said, we are now going to dive into presenting our own personal top 10 of the greatest things said on Twitter by DiGiorno Pizza tonight on their account. Whoever runs this deserves a massive raise, and stat. Also, we think a ton of people are going to buy pizza if NBC ever does a live musical event again.

10. “Dough, Ray, Me = Pizza party with me and a guy named Ray. #TheSoundOfMusicLive”

9. “I don’t think those mountains are real you guys #TheSoundOfMusicLive”

8. “#TheSoundOfMusicLive Can’t believe pizza isn’t one of her favorite things smh.”

7. “YOU ARE 16, GOING ON 17 AND I’M ASSUMING YOU’D LIKE PIZZA FOR YOUR BIRTHDAY DINNERRRRRRR #BuyDiGiorno #TheSoundOfMusicLive”

6. “hey guys, next time you’re scared of a storm make a few pizzas instead of waking up the whole house yodeling #TheSoundOfMusicLive”

5. “GO HOME COUNTESS, YOU’RE SO AWKWARD #TheSoundOfMusicLive”

4. “YO ROLPH, I HAVEN’T SEEN AN OUTFIT THAT UGLY SINCE NEVER #ShortAndTie #DiGiorNOYOUDIDNT #TheSoundOfMusicLive”

3. “SO LONG, FAREWELL, THE PIZZA’S GONE NO REASON TO BE HERE ANYMORE #TheSoundOfMusicLive”

2. “MARIA IS THE CRUST HOLDING IT ALL TOGETHER, WHY CAN’T YOU SEE THAT MAX #TheSoundOfMusicLive”

1. “HOW DO YOU SOLVE A PROBLEM LIKE MARIA? GIVE HER PIZZA FOR GOODNESS SAKES #TheSoundOfMusicLive”

By the end of the show, DiGiorno was trending in a variety of different cities around the world … and also Canada, which was surprising given that the pizza goes by a different name in the country. Of course, now that they have lit the way for other companies to create brilliant marketing online, we’re sure that they are going to be off hiring some young tech-savvy folk to fill their own timeline will clever puns.

In the end, we just have to cap this by saying that DiGiorno should have just dropped the mic at the end, and this is the best promotion they’ve ever seen since Ian Terry tried to use their pizza to awkwardly end a fight on “Big Brother 14.” Well done.


Who to follow on Twitter while (hate)watching ‘Peter Pan Live!’

Allison Williams may have already gone on the record against hate-watching “Peter Pan Live!” — telling the Daily Beast that “you cannot watch cynically” — but we’re sure that’s not going to stop the haters from tuning in Thursday night anyway.

Last year’s “Sound of Music Live!” brought out the hate-watchers in droves, with the Twitterverse mocking everything from Carrie Underwood’s acting skills, the lack of chemistry between the two leads and their general displeasure with NBC for remaking a classic. But it was NBC who had the last laugh — the live special drew nearly 22 million viewers.

Whether you’re planning to join the chorus of hate-watchers or can’t wait to see Christopher Walken tap dance in the role of Captain Hook, a live event like “Peter Pan” is best-watched with Twitter by your side. Here’s our list of whom to follow before the curtain rises at 8 p.m. on NBC.

DiGiornio Pizza (@DiGiornoPizza)

The frozen pizza brand inexplicably — but delightfully — live-tweeted such “Sound of Music” gems as these:

#TheSoundOfMusicLive Can't believe pizza isn't one of her favorite things smh

&mdash DiGiorno Pizza (@DiGiornoPizza) December 6, 2013

DOUGH a crust an unbaked crust RAY, a guy that likes pizza ME a pizza liked by a guy named ray FAH no idea what fah is SO so LA a city T tee

&mdash DiGiorno Pizza (@DiGiornoPizza) December 6, 2013

YOU ARE 16, GOING ON 17 AND I'M ASSUMING YOU'D LIKE PIZZA FOR YOUR BIRTHDAY DINNERRRRRRR #BuyDiGiorno #TheSoundOfMusicLive

&mdash DiGiorno Pizza (@DiGiornoPizza) December 6, 2013

Here’s hoping the pizza has just as much to say about the world of Neverland.

Lena Dunham (@lenadunham)

The “Girls” creator tweeted her effusive support for her co-star when Williams was cast last summer, and you can bet she will be the first to jump to her defense if the tweets get too mean.

Allison is about to undertake one of the greatest drag roles in history and we are so proud we could burst. She will slay.

&mdash Lena Dunham (@lenadunham) July 30, 2014

Laura Benanti (@LauraBenanti)

The actress was the breakout “Sound of Music” star on Twitter last year, with gifs quickly created for her withering glances as Baroness Elsa Schrader.

Tragically, Benanti — a hilarious and prolific tweeter — posted Wednesday that she will be unable to watch “Peter Pan” live because of her “Nashville” production schedule, but to make up for it, she’s posting pre-tweets puns to her feed.

#PeterPanLive tweet idea #2 "I've gotta crow…infestation in my yard. It's legit filled with crows but the show is so great I don't care!"

&mdash Laura Benanti (@LauraBenanti) December 4, 2014

#PeterPanLive tweet idea #3 "Sometimes my nana is a bitch too. I'M JUST KIDDING GRANDMA I LOVE YOU SO MUCH ARE YOU WATCHING THE SHOW?"

&mdash Laura Benanti (@LauraBenanti) December 4, 2014

Billy Eichner (@billyeichner)

The “Billy on the Street” host and pop-culture fanatic is known for his snarky opinions on almost everything, and previously weighed in on “Sound of Music.”

Stay tuned for the live after show TALKING SOUND.

&mdash billy eichner (@billyeichner) December 6, 2013

Not cool that they have Adam Levine, Cee-Lo and Blake Shelton there judging The Sound of Music.

&mdash billy eichner (@billyeichner) December 6, 2013

Rainn Wilson (@rainnwilson)

The former “Office” star added his thoughts last year, even offering to cast himself in NBC’s next live production.

I'm going to watch the old movie version of "The Sound of Music" tonight at 8.

&mdash RainnWilson (@rainnwilson) December 6, 2013

Cameron Diaz (@CameronDiaz)

The movie star was an active tweeter during the “Sound of Music” telecast and should have even more to say this year after filming a movie version of the musical, “Annie.”

HDTVmakes everything fake look fake takes away from the art of film and TV production#SoundofMusic #fakelightning #fakealps #fakemoonlight

&mdash Cameron (@CameronDiaz) December 6, 2013

Anna Kendrick (@AnnaKendrick47)

The savvy tweeter and singer herself doled out some choice lines last year, let’s hope the funny lady is up for a repeat performance for “Peter Pan.”

This "What's The Big Deal About Nazis?" song is my jam. (May not be actual title) #SoundofMusic

&mdash Anna Kendrick (@AnnaKendrick47) December 6, 2013

Maria is really the Brad Pitt of this relationship #SoooManyChildren #SoundofMusic

&mdash Anna Kendrick (@AnnaKendrick47) December 6, 2013

I'm glad Carrie wore her sensible pumps for the hike to Switzerland. #Phew #SoundofMusic #WeOut

&mdash Anna Kendrick (@AnnaKendrick47) December 6, 2013


How DiGiorno Pizza Hijacked the Spotlight From The Sound of Music

Who knew pizza went so well with musicals? NBC’s broadcast of The Sound Of Music Live! may have been tossed aside by some critics like microwaved pizza—who said “ It wasn’t very good” and called it “ exhausting”𠅋ut the performance was a win for NBC, attracting 18.5 million viewers. There was another winner, too: the marketing team at DiGiorno Pizza. Shockingly.
 
DiGiorno, along with its agency Resource, decided to have some fun with the classic musical and live tweet cheeky pizza-ized lyrics and commentary throughout the nearly three-hour performance, which garnered plenty of attention on social media. In the past day, there have been more than 130,700 tweets using #TheSoundOfMusicLive, and 120,300 that mention “The Sound Of Music,” according to Topsy.com

Thirty-seven of these were pizza-related Sound Of Music tweets from the saucy fingertips of Josh Hara, a copywriter at Resource, who handles the Twitter account. They have since been retweeted thousands of times. Some examples:

THE KITCHEN IS ALIVE, WITH THE SMELL OF FRESH-BAKED PIZZA #TheSoundOfMusicLive

— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013

Dough, Ray, Me = Pizza party with me and a guy named Ray. #TheSoundOfMusicLive

— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013

CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive

— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013

DiGiorno’s marketing manager Brian Linz insists this was not a carefully pre-planned marketing campaign and DiGiorno𠅊 Nestlé brand—was not a sponsor of the program. The team chooses big “socially relevant” events it will focus on like football games and the birth of the royal baby in the past (apparently The Sound of Music Live! counts too), so when Hara’s first #TheSoundOfMusicLive tweet quickly got passed around, “We rolled with it,” Linz says.

Tweeting about pizza during the Super Bowl makes sense, but The Sound of Music? Does the viewership overlap with DiGiorno’s target consumer? “I wish there was more science behind it,” says Linz. “It’s not like we said, ‘It’s this viewer and this daypart.’ But our sense of humor broke through everyone who was celebrating—or complaining.” As DiGiorno tweeted last night, “Still not over pizza getting overlooked in the favorite things song.”


Everything You Need To Know About Last Night's Live Sound of Music Extravaganza

In tweets, because everyone tweeted the experience. EVERYONE.

NBC allocated three hours of primetime television to a live production of The Sound of Music, and what a wonderful decision it was. Somebody give the network heads a raise, as long as they promise to do it again with CATS or The Wiz or something (whatever the musical, Audra MacDonald's presence should be a requirement). A semi-regular slot for live musicals truly isn't out of the question, because more than 18 million people tuned in and (hopefully sang along) &mdash the most viewers for an NBC show since the 2009 finale of E.R., aside from sports broadcasts.

Just about everyone watching seemed to be live-tweeting the experience too, mostly out of confusion, if not outright disbelief. Below, some of the best Twitter reactions, which basically retell the Sound of Music's plot with extra snark. Look for cameos from Cameron Diaz and Anna Kendrick, because both were very funny.

A lot of people weren't sold on Carrie Underwood's performance:

The Sound of Music Live is tonight and Carrie Underwood&rsquos &ldquofavorite things&rdquo should be people who haven&rsquot seen Julie Andrews in the original.

&mdash Joan Rivers (@Joan_Rivers) December 5, 2013

Cosmopolitan.com's very own photo editor struggled:

julie andrew's #SoundofMusic inspired me to go to salzburg last may, carrie's Sound of Music inspired me to go to bed pic.twitter.com/bbMYOBsQLP

&mdash kathleen kamphausen (@heyguysheyphoto) December 6, 2013

I mean, really struggled. And with good reason:

where the shit is the gazebo #SoundofMusic

&mdash kathleen kamphausen (@heyguysheyphoto) December 6, 2013

Then there's this, a critique from the original film's Gretl. Ouch:

Must admit some scenes are actually painful to watch .

&mdash Kym Karath (@KymKarath) December 6, 2013

For celebrities watching along, that whole Nazi thing raised concerns:

This "What's The Big Deal About Nazis?" song is my jam. (May not be actual title) #SoundofMusic

&mdash Anna Kendrick (@AnnaKendrick47) December 6, 2013

Anna Kendrick's live-tweeting was particularly great, by the way. Because Anna Kendrick is great:

Loving the makeover Maria! (You tart) #SoundofMusic

&mdash Anna Kendrick (@AnnaKendrick47) December 6, 2013

A surprisingly great series of tweets came courtesy of DiGiorno Pizza:

CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive

&mdash DiGiorno (@DiGiorno) December 6, 2013

#TheSoundOfMusicLive Can't believe pizza isn't one of her favorite things smh

&mdash DiGiorno (@DiGiorno) December 6, 2013

Also great, this:

Now I don't know why anyone would want to/dare mute The Sound of Music, but there you go:

The obligatory One Direction mention:

In fact, the poor von Trapp kids dealt with a good deal of snark:

My favorite part of any Sound of Music production is how the Louisa is always visibly pissed that she wasn't cast as Leisl

&mdash hayley (@hayleyghoover) December 6, 2013

Why Pizza Is Totally Having A Moment Right Now

From the Pizza Underground to DiGiorno's 'Sound of Music' domination, 2013 is the year of the pie.

Yes, you read that correctly, and yes, we might be crazy. Because, to be honest, pizza is always having a moment. Take it from MTV News — one of our producers has pizza tattooed right on his arm.

But from industry analysis, pizza is having a moment. Here, look at these ridiculously true numbers to believe it: Americans eat 100 acres of pizza daily, which equals out to about 350 slices per second. And, raise your hand if you order a pizza at least once a month. Yeah, you and 93 percent of other Americans.

So why are we writing about this here on MTV News, where we specialize in Justin Bieber songs, Kimye outifts and Ke$ha reality shows? Well, that's because pizza's starting to take over our space, melting its cheesy toppings all over the stuff we cover on a daily basis, like Beyoncé and TV shows.

Beyoncé was spotted on Friday, two days after she and Jay Z went vegan for his birthday, wearing a full pizza outfit. Which at first, we were like, "girl, pizza on pizza?" But then we were excited that Bey was giving the pepperoni pies their time to shine. After all, how many times do you see celebrities wearing lasagna jumpsuits? Or salads? Think about it.

News broke over the weekend that ex-child-star Macaulay Culkin has a pizza-themed Velvet Underground cover band called the Pizza Underground. Sure, we've had pizza-themed music in the past (there's the Jonas Brothers' "Pizza Girl," Mac Miller's "Kool-Aid & Frozen Pizza" and the ever-classic "Gimme Pizza" by Mary-Kate and Ashley Olsen), but a whole band dedicated to the crusty, gooey foodstuff? This is on a different level. With songs like "I'm Waiting for the Delivery Man," "Pizza Gal" and "All the Pizza Parties," they surely would have made the late Lou Reed proud.

More than 18 million people tuned in to watch Carrie Underwood's take on Maria in "The Sound of Music Live!" on Thursday. We know what you're thinking — "What does this have to do with pizza?"

Surprisingly, pizza found a way into the TV event, further solidifying that there's no place that pizza doesn't belong — even in a Nazi-dominated Austria. When we checked on Twitter to see what people were thinking about Underwood's performance, we couldn't avoid the retweets DiGiorno was getting for live-tweeting the show.

"YOU ARE 16, GOING ON 17 AND I'M ASSUMING YOU'D LIKE PIZZA FOR YOUR BIRTHDAY DINNERRRRRRR #BuyDiGiorno #TheSoundOfMusicLive"

"HOW DO YOU SOLVE A PROBLEM LIKE MARIA? GIVE HER PIZZA FOR GOODNESS SAKES #TheSoundOfMusicLive"

"YOU GOTTA LOVE THE PIZZA THAT'S ALREADY IN YOUR HOUSE, RIGHT CAPTAIN? #CloserToYourHeart #MmHmm #TheSoundOfMusicLive"

Needless to say, the tweets got a lot of attention, circling right back around to why pizza's on top right now. But we don't need to point it out any further. Let's just let pizza go back into its unspoken reign over the food kingdom.


Do Something Unforgettable

Say you’re looking for a way to really “stick” in a customer’s head long-term. You want to be the first brand they think of when they need the products or services you offer — but you need to do it in such a way that your competition doesn’t stand a chance.

This is what TNT’s “Push to Add Drama” campaign did:

GoPro also does this on an ongoing basis by posting user-submitted videos and photos of those using its camera while diving, biking, skateboarding, or simply exploring the wilderness. They also have their own content, including this short visual story about “a bird and a fish,” which currently has over 6.5 million views. It was — you guessed it — shot purely with GoPro equipment.

Your marketing doesn’t have to be in video form to be unforgettable, though. There are some blog posts and content pieces that make brands memorable, whether or not they’re controversial or viewed as a “publicity stunt.” Just take Eat24’s breakup with Facebook, which resulted in increased visibility (the story made CNN), and apparently led to much higher engagement with the brand’s weekly coupon emails.

Is “breaking up” with a social media platform particularly meaningful? Probably not to anyone but Eat24’s social media team. But beyond that, from a marketing standpoint, it’s memorable. Eat24’s very public closure of its popular Facebook page got its name on the radar of new users, and effectively drove existing users from a platform where they weren’t seeing the updates they wanted (Facebook) to a place that they could (their inbox).

Whether or not Eat24 planned on their Facebook breakup being unforgettable, it certainly was, and now their name has staying power it didn’t have beforehand. Check out their site traffic below — note the bump in March and April (the breakup was announced on March 27, and news coverage lasted into mid-April).

Doing something with meaning, like donating money or planting a tree, usually isn’t enough. Your marketing needs to be unforgettable, to the point that people will start using your product name in place of a generic term (think Kleenex vs tissues, iPod vs MP3 player). This may not happen overnight, but it takes a bigger buy-in than settling for “just okay.” Think big and take chances.


DiGiorno had a big social media snafu in 2014

We can tell DiGiorno has some fun online. There's that time the brand Twitter live-tweeted during The Sound of Music Live airing in 2013, for instance. They clap back at other brands, joke around with customers, and just put random thoughts out into the Twittersphere (a recent Tweet simply asks, "Pizza sauce a blood type?")

But in September 2014, the timing was off. Way off.

In the wake of NFL running back Ray Rice's assault on then-fiancee Janay Palmer, the hashtag #WhyIStayed and #WhyILeft was being used on Twitter to hold something of an international conversation about domestic violence, and for people to share their stories of abuse and survival.

Then DiGiorno chimed in with "#WhyIStayed You had pizza." Angry responses were swift, with many accusing the pizza maker of shameless promotion. Turns out, the social team just hadn't looked into the hashtag's meaning and then tried to explain the misstep, writing: "A million apologies. Did not read what the hashtag was about before posting."

Nestlé spokesperson Roz O'Hearn had to get involved and released a statement on the matter. "This tweet was a mistake, quickly realized as such and deleted seconds later," she said in a statement reported by the Huffington Post. "Our community manager — and the entire DiGiorno team — is truly sorry. The tweet does not reflect our values and we've been personally responding to everyone who has engaged with us on social media. We apologize."


The Hills Were Alive With The Sound Of DiGiorno Pizza Last Night

When big food corporations try to horn in on Twitter conversations about TV shows and other pop culture fare, it usually doesn’t work.

Remember when McDonald’s tried to engage customers with the hashtag #mcdstories, only to have it turn into a way to share horror-story experiences at the fast food chain? Or when Snickers got busted for paying celebrities to tweet about its brand?

Except sometimes, big food actually pulls it off. Take last night’s Sound of Music Live broadcast on NBC. From a social media perspective, one of the highlights of the performance was the tweets coming from frozen supermarket pizza giant @DiGiornoPizza.

Bad puns, silly lyric changes and just plain clever comments earned the company more than 2,000 new followers last night, says the marketer behind the tweets, who wishes to remain anonymous.

Why choose a musical about a country and an era in which pizza very likely was unheard of?

“Just trying to make the most out of what everyone was already talking about,” the @DiGiornoPizza tweeter tells us in — what else — a direct message on Twitter.

And many of our anonymous tweeter’s observations suggested familiarity with the songs and made a whole lot of people hungry, or at least interested in retweeting the comments. (Anonymous says it’s a favorite musical.) To wit:

I don’t think those mountains are real you guys #TheSoundOfMusicLive

Still not over pizza getting overlooked in the favorite things song. #TheSoundOfMusicLive

BOOOOOOO ROLFE THE DELIVERY GUY BOOOOOO #TheSoundOfMusicLive

show that the tweeter was actually watching the show as it unfolded.

And lyric perversions like:

DOUGH a crust an unbaked crust RAY, a guy that likes pizza ME a pizza liked by a guy named ray FAH no idea what fah is SO so LA a city T tee

YOU ARE 16, GOING ON 17 AND I’M ASSUMING YOU’D LIKE PIZZA FOR YOUR BIRTHDAY DINNERRRRRRR #BuyDiGiorno #TheSoundOfMusicLive

CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive

“I will say that this was unplanned. The Sound of Music was on, the brand trusts me and I ran w/ it,” the marketer says.

Of course, as the bump in Twitter followers shows, it’s not just fun and games for DiGiorno or other big food manufacturers increasingly turning to social media to prove that their brand has got a personality.

As Stephanie Moritz, head of PR and social media at ConAgra Foods, told Food Navigator-USA in an interview last October, “Social listening is a critical factor in doing business in the 21st century.”


Watch the video: The Creator of our Rising Crust. DIGIORNO Pizza (July 2022).


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